Interesting article by James Howell, pastor of a large Methodist church in Charlotte. He talks about the uneasiness most church-folk have when it comes to church marketing.
I hate the shallow, empty “spin” that comes spewing out of many churches as much as anyone else. But I think there’s a danger in exorcizing everything that smacks of “marketing”. Marketing doesn’t have to be slimy – effective marketing is about articulating an identity and inviting others to experience a new reality. To put it in Christian terms, we are called to tell our Story. Our Story comes from our mission and our identity as the People of God.
I wonder – are so many church people uncomfortable with marketing because they can’t articulate our Story?
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